Continue to produce and market specialized add-on gadgets and devices promoted as aids for "the handicapped," the "disabled," and "the elderly."

A variety of so-called "adaptive," "senior," or "universal" products, utensils, devices, and gadgets target the elderly and those with disabilities.

Their quick-fix, add-on, psudo-solutions attempt to correct the failed designs of existing products or environments they claim to remedy. Given a choice, most people reject their unattractive, demeaning—and stigmatizing—"medical," "aging," or "disabilitiy" connotations.

(Such devices should not be confused with the many fine specialized products and environments designed to serve the needs of those with severe physical or sensory impairments and disabilities.)

Design and promote attractilve 'transgenerational' products and environments that appeal to—and accommodate the changing needs of—the widest spectrum of ages and abilities, without penalty to any group!

THE TRANSGENERATIONAL DESIGN OPTION creates better products and environments for all—regardless of age or ability.

Transgenerational designs permit those with physical or sensory limitations to extend their independence and live with dignity. And such accommodation can occur with little or no increased cost to either the manufacturer or consumer.

Most products could be designed to appeal to a wider spectrum of ages and abilities. Our tools can help you expand your products' desirability—and useabiliy.