      |
| Transgenerational Design |
A
New
Design
Era  |
| The Design Challenge |
| The Design Options |
|---|
 |
|
Tomorrow's product and environmental designs must respond to our aging population's emerging 'age-in-place' consumer market...
We
are living
in a unique
period. Never
before in the
history of
our planet
has the world
contained so
many older
people—or
such a
large percentage
of them.
 |
Design as an Agent of Change |
AS WE ENTER THE 21st CENTURY, designers and marketers will continue to shape the environmental context within which millions of today's aging consumers will live, work, and play.
The question is, will manufacturers and builders continue to produce products and living environments that discriminate against age and disability—or—will the growing demands of our exploding aging "silver market" ignite a conscious effort to eliminate the design barriers, which have, for too long, deprived too many of their dignity and indepndence?
It's ironic that the very technology that prolongs the life of our aging friends and relatives, also yields frustrating consumer products and environments that rob them of their status, their roles, their independence, their self-respect.
For too long, people of all ages and abilities have had to adapt both body and mind to those "cool," but callous, youth-targeted products and environments designed to dispense short term pleasure and status at the cost of human- sensitive, long term, physical and sensory accommodation.
The
design community
carries a
pivotal responsibility
for correcting
the problem.
As it starts
to shape
the next generation
of homes
and products,
a new priority —transgenerational
accommodation—must
augment
the past's
"aesthetics
only" concern
that
drives much
of today's
unseemly
design and
marketing
energy.
|
A New Consumer Mind-Set |
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WE'RE ON THE THRESHOLD of a new design era that acknowledges and addresses the aging population's search for environmental equality. A ground swell of demand for intelligent user-friendly design is being heard throughout the world—and it's signaling the beginning of the end of descrimination by design. The race has begun.
Today, 50 million middle-aged Baby Boomers, the driving force behind yesterday's youth culture, are racing toward the threshold of senior citizenship. By 2012, the first wave will startcrossing the line.
Their collective demands for age-accommodating products and environments will spark a dramatic transformation of our products and environments, houses and workplaces, transportation systems—even our playgrounds and recreational facilities.
As they start adding to today's 36 million Americans age 65 and older, their swelling numbers are forming a powerful "age wave," creating a sea-change in demand for age-sensitive, age-friendly, age-accessible consumer products and environment.
The key issue: persuading designers, architects, manufacturers and home builders to end discrimination by design.
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Ending Discrimination by Design |
|---|
Every day, shoppers of all ages and abilities, browse the malls and stores and experience discrimination by design. They respond defensively, rejecting products and environments that stereotype and patronize them by inferring "old age" or "disability."
By contrast, attractive transgenerational designs accommodate rather than discriminate; sympathize rather than stigmatize; and innovate rather than replicate. Such designs appeal to young and older users.
They do this by:
- bridging the transitions across life's stages
- responding to the widest range of individual differences and abilities
- helping people of all ages and abilities remain active and independent
- adapting to changing sensory and physical needs
- maintaining one's dignity and self respect
- enabling
us to choose
the appropriate
means to accomplish
our activities
of daily living.
This is why transgeneratonal design is so important. It removes environmental barriers, extends independent living, provides wider options, offers greater choices, and extends the quality of life for all—and at no group's expense.
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What's required? |
|---|
We need a new mindset—a new generation of age-and-ability-sensitive living environments and household products. We need a new crop of designs that are safe, comfortable, convenient, adjustable and easily used by a diverse "transgenerational" population.
Think about where you live—the products you use. How often do you become frustrated as you go about your daily tasks? Have you ever raised a blister? Sprained an ankle? Cut a finger? Broken a bone? Become pregnant? How well does the design of your house and your products really serve your needs?
After purchasing your last "cool," "enticing," "fashionable" product, how soon did its in-store promise of comfort and convenience morphe into curses of pain, anger, fatigue and frustration?
The bottom line: shouldn't your home and its products—furniture, appliances, cabinetry, computers, kitchen utensils, bathroom fixtures, flooring, hand tools, lighting, etc.—be just as easily used by an arthritic grandfather, a teenager with a broken ankle, a Baby Boomer in a wheelchair, a veteran with one arm, or even a pregnant 20-something bride with poor eyesight?
Of course they should!
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How can you help? |
|---|
THERE ARE MANY WAYS:
- Refuse to
promote, support,
and reinforce
the past's
insidious and
erroneous myths
about age and
aging.
- De-emphasize any
design's association
with such terms
as "old
people," "disability," or "the
handicaped." Such
demeaning or
stigmatizing
connotations
cause such
products or
services to
be avoided
or rejected
by the very
group they
are intended
to attract..
- Expand the
potential for
transgenerational
design to include
such wider
societal and
environmental
sectors as
recreation,
communication,
public housing,
mass transportation,
indoor air
quality, lighting
and noise control.
- Reject suggestions
that transgenerational
design comes
only at a premium.
There should
be no, or very
little, difference
in cost between
a product that
works for all
and a product
that only works
for a few.
- Establish design
for all
ages and
abilities as
a required
element
of design
education
and core
value throughout
the professional
design
community.
Competition to attract this market will intensitify. Transgenerational design is the emerging option for marketing to people of all ages and abilities.
