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Whatever your age or ability, too many products and environments discriminate against you by not delivering the safety, comfort, convenience, ease of use, and bodily fit implied by their trendy designs. | ||||||||||||
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Discrimination
by
Design |
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AS WE DEVELOP one or more physical or sensory impairments, we look to our homes and household products to help us maintain independence and support our activities of daily living.
Whatever our age, many products and environments that once provided years of enjoyment and stimulation become less supportive and useful; their insensitive design forces us to curse at an unyielding design that becomes increasingly frustrating and, at times, even dangerous.
Annoying
Examples |
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TOO MANY TIMES a product's promised service and comfort gradually morph into pangs of annoyance and pain, thwarting our efforts, eroding our self respect, and robbing us of our precious independence. We increasingly experience:
Hostile Designs |
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MANY DESIGNS TURN "HOSTILE.' Bruises, burns, sprains and broken bones are visible testimonies to the frequent misfits that occur between a product's in-store promise and its undelivered performance.
And, it happens more frequently as we age; our declining vision, hearing, tactile sensitivity, and movement capabilities intensify the environmental challenge and prevent us from living a more normal lifestyle.
Intergenerational
Solutions |
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THE SOLUTION is developing safe, comfortable and easily used products and environments designed for a transgenerational population of diverse ages and abilities. Not only does such a strategy make sense, it also addresses society's concern for diversity, equality and human rights.
Shouldn't a fire extinguisher, bathroom fixtures, a microwave oven, kitchen cabinetry, wireless phone, or ironing board be as easy to use by an arthritic septuagenarian, a teenager with a sprained wrist, a Baby Boomer in a wheelchair, or a 20-something pregnant housewife with poor eyesight?
We
think so!
Transgenerational
Design provides
the answer. It's
an idea whose
time has arrived.
And we can help!


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